Infographics Boost Lyme Disease Risk Perceptions

A new study co-authored by FSU Professor Patrick Merle found that infographics can significantly increase perceptions of Lyme disease risk in the US population. The study, published on November 9, 2026, suggests that visual aids can shape public perception of health risks and inform behavior. The researchers conducted their study at Florida State University.

A growing concern about Lyme disease has prompted researchers to investigate its impact on public perceptions. In recent years, the Centers for Disease Control and Prevention (CDC) has reported an increase in Lyme disease cases across the United States. This rise has been attributed to various factors, including changes in climate and human behavior, such as increased outdoor recreation and travel into tick-prone areas. As a result, public health campaigns have become more crucial in educating the population about the risks associated with Lyme disease.

The study's findings are set to inform new public health communications strategies aimed at mitigating the growing concern of Lyme disease. According to Dr. Patrick Merle, 'our research highlights the critical role that visual presentation plays in shaping public perception and behavior.' FSU experts hope that their work will contribute to a more targeted approach to educating the public about Lyme disease risks. The university's Department of Public Health has already begun exploring ways to integrate infographics into its own health communications initiatives. Dr. Merle added, 'we believe that by harnessing the power of visual presentation, we can reduce the spread of Lyme disease and promote healthier behaviors among the US population.'

A study co-authored by FSU Professor Patrick Merle found that infographics can increase perceived susceptibility to tick bites and Lyme disease. The researchers used data from the CDC to inform their study and aimed to provide insights for public health communications strategies. The findings suggest that audience knowledge level plays a role in shaping public health responses, with those who are less informed being more susceptible to the influence of visual aids. This has implications for how public health campaigns are designed and delivered to different audiences.